Advertising on Yahoo!

Since the introduction of Panama, Yahoo!'s advertising program has become more similar to Google's AdWords. This article will discuss some of the differences between the two programs.

Google AdWords benefits

• Google AdWords has been very successful for many businesses operating in many different fields.
• The minimum bid for a keyword is only 5 cents (10 cents on Yahoo!).
• Your ads can even appear if you bid the minimum. Yahoo! makes keywords inactive if your bid is too low.
• Country and language targeting is very simple.

Yahoo! Search Marketing benefits

• Yahoo! Search Marketing may be a less competitive environment if your competitors choose to advertise on other search engines.
• Yahoo! places you 1 cent over your competitor. If you bid 1 dollar for a keyword, but your competitor only bids 50 cents, you will pay 51 cents to bid on that keyword (1 cent more than your competitor).
• Yahoo! gives more insight into competitor information (their bids).
• Yahoo! makes use of alternative text, which is very useful when you're using keyword insertion. For instance, you could use the alternative text used car for the keyword blue used car in Montreal. Yahoo! will then include the term used car in your ad when someone searches for blue used car in Montreal.

Freelance Yahoo! Search Marketing Advice

Need help setting up your Yahoo! Search Marketing campaigns? Request a quote now.